By being aware of key results of the Canadian 2020 Edelman Trust Barometer, communication professionals can create strategies that resonate with audiences based on the current state of trust.
For those working in communications, gaining a certification can increase your knowledge and skills, allow you to be recognized for what you already know, and earn you notable credentials to use in your title. Looking for a job? A relevant certification can make you more appealing to potential employers over the competition. Have a job?... Continue Reading →
Videos are an essential component in the digital storytelling toolbox. Communications professionals use videos on websites, in social media, and even for in-person viewings to communicate key messages, bring brands to life and drive a call-to-action. Although a self-produced, organic-style video shot on a smartphone is a good fit for some purposes, a polished and... Continue Reading →
My professional role is Communications Specialist at CCRM, which is a Toronto-based leader in the commercialization of regenerative medicine technologies, and cell and gene therapies. Part of my role involves learning about the science and innovations that happen in the lab and translating them to the public. This practice is known as science communication. The... Continue Reading →
It’s been years since I’ve needed to crack open a textbook, make notes, study and write a test. Not since completing my undergraduate degree and post-graduate certificate years ago have I needed to review, digest and apply a course-load of information and then demonstrate mastery of it during one written exam. This is unfortunate, because... Continue Reading →
Have you ever been on an informational interview? If you haven’t heard of them before, an informational interview is a meeting with someone who’s already in an organization, field or industry that you’d like to get into, which doesn’t relate directly to a job opening. It’s an opportunity for you to learn, grow your network... Continue Reading →
Weddings are a magical and exciting time. You get to mark a significant milestone with your partner, and celebrate your relationship with your friends and family. I got married to my husband Chris on a beautiful day in June 2016 at a restaurant in downtown Toronto. Our ceremony and the reception were quite informal, and... Continue Reading →