Resume, cover letter, job interview, career, public relations, project management, Pencil Skirts & Punctuation, Laine Jaremey

Tips for turning a hobby into a side hustle

Results of a 2017 study revealed that 44 million Americans take on extra work to make extra cash, in addition to working full-time. This is generally known as having a “side hustle.” The study identified millennials as the largest group of side-hustlers.

What are some of the most common side hustles? U.S.-based research tells us that doing the following activities allow people to earn cash on the side.

That said, what differentiates a side hustle from a part-time job?

While discussing his book Side Hustle: From Idea to Income in 27 Days, author Chris Guillebeau clarifies what makes a side hustle unique: striving for financial independence.

“A side hustle is not a part-time job. A side hustle is not the gig economy. It is an asset that works for you. Picking up a few extra hours at the factory or at the coffeehouse is not a side hustle. Jumping on TaskRabbit or Uber when you feel like it isn’t a side hustle, either. The problem? Someone else can pull the plug. Gig economy businesses have literally folded overnight. If the intention of a side hustle is to create financial independence, then working within the gig economy is a walk in the exact opposite direction.” – Chris Guillebeau

Now that we’re on the same page about what a side hustle is, let’s tackle how to do it well. The secret is to figure out how to turn something that you love doing, like a hobby, into paid work that you can do on your own terms.

Why a hobby? According to Mark Zuckerberg, having a hobby outside of work is one of the best ways to cultivate your passion, leadership skills and technical abilities. Having a hobby is considered so important by Zuckerberg that Facebook’s hiring managers ask job candidates about their hobbies during interviews. What was Zuckerberg’s personal hobby? Last year, he figured out how to build an artificial intelligence (AI) system to control his home.

It’s easy to see how mastery of this task could result gaining a skill set that a person could monetize into a side hustle by offering a service that makes other people’s homes AI-friendly. (On a side note, you could also apply the knowledge gained from the experience to your full-time role for a potential career boost if it’s relevant to your job.)

But, before you get started with your own side hustle, check out my five tips below for transforming a hobby into extra cash:

Tip 1: Follow your passion – By turning a hobby that you were formerly doing for free into something that’s paid, there’s a better chance that you’ll love spending your non-9-to-5 time doing the work.

Tip 2: Use skills you already have – Understand your existing strengths and think about what people would pay for. Can you repair smartphone screens? Do you have a passion for personal training? Are you able to consult as a communications advisor? Any of these services could provide value to customers.

Tip 3: Manage your time – One of the downsides of having a side hustle is the potential for burnout. If the income from your side hustle work supplements the income from a full-time job, don’t jeopardize that full-time role. Find a balance between the two positions. Understand how long each side job will take so that you can over-deliver to your side hustle customers, while ensuring that the time spent on your side hustle doesn’t compromise your performance at your full-time job.

Tip 4: Build your network – How you connect with others to promote your side hustle depends on what product or service you’re offering. If you fix and sell used bicycles, you can connect with local customers on Kijiji or Facebook Marketplace. If you provide a consulting service, you can reach customers through social media channels and word-of-mouth. Get creative about how you reach your customers to get maximum exposure.

Tip 5: Set a goal – Think about why you’re spending your free time on your side hustle. Decide what you want to achieve early in the process. Whether it’s a saving a certain amount of money or completing a specific number of jobs, knowing you’re getting closer to your goal can provide perspective when you’re putting in extra hours every week. Learn about setting SMART goals here.

What other tips do you have for a successful side hustle? Share in the comments.

Image credits: Credit Loan; Pixabay.com; Laine Jaremey.

Is it time for a change?

Have you ever made a change in your career?

Whether it was from one job to another, from one industry to completely different one, or a change in the patterns of how you work and lead others on a day-to-day basis, a career change is a big transition. But, have you ever thought about how when you make these types of changes can impact your success?

I was inspired to think about how I would respond to this question myself after reading the March 2018 issue of ELLE Canada. In an article called “Say When,” journalist Sarah Liang reports on a new book called When: The Scientific Secrets of Perfect Timing, by Daniel Pink. This book covers the scientific research linking the timing of decisions and their outcomes.

Let’s reflect on the title of this post: “Is it time for a change?” There’s more to making a decision than simply going with your intuition or what you feel comfortable doing. Be strategic. The timing of changes or other important milestones in your career can have long-lasting impacts.

“The secret to success is actually getting strategic with the game-changing “whens” of your working life, from major pivot points to the minutiae of the daily nine-to-five.” – Sarah Liang, ELLE Canada.

When does timing make an impact on a career, according to the article? There are four times to consider.

On your mark, get set, go! Although people often can’t control it, when you start your first job can mean boom or bust for your career. The research tells us that those who graduate university in years with high unemployment earn 2.5 per cent less than peers when the rate was low, even 15 years into your career.
All good things come to an end. I’ve heard that it’s important to stay in a role for three-to-five years to give you an opportunity to evolve in the job, and to also appeal to potential future employers who might be reviewing your resume or career history. The article reports that being in a role for three-to-five years is a prime time to seek a boost in position or pay at a new job.
Can’t get you out of my head. You may find yourself thinking about getting a new job or changing careers at certain times of the day or the year. Things like energy ebbs and flows during the day, holidays throughout the year, or even your work anniversary may trigger thinking about moving on to something new.
Like a boss. Good leaders do things like respond to their team members’ emails in a timely manner, and schedule review meetings in the mornings when staff are generally more alert.

It’s clear that looking at the bigger picture in terms of the timing of your career as a whole when making decisions has an impact on both the big and small things, affecting overall success.

How has timing impacted your career? What other milestones or moments make an impact? Share your thoughts in the comments.

Image credits: Elle Canada; Pixabay.com.

When will equal work = equal pay?

No matter what women have on their resume or how well they do in a job interview, chances are they won’t get paid the same as their male counterparts when they get the job. In Canada, a woman earns 74 cents for each $1 earned by a man.

If you think that there are extenuating circumstances that result in this disparity, like women working part-time more often, women putting their careers on the back burner to raise a family, or women accepting lower-paying jobs more often, not so fast! These are just some of the myths that lead people to believe that the gender-based gap in pay isn’t real.

The fact is that women don’t get paid the same as men for the same work.

From the perspective of a woman in the workforce, I find this both discouraging and frustrating.

However, a recent 60 Minutes episode has shed light on what’s being done about this issue. It featured a corporation that has recognized the pay gap and its strong leadership is contributing to the fight against it.

In this segment, 60 Minutes interviewed Mark Benioff, CEO of Salesforce, a company that offers customer relationship management software. He discussed how his company is prioritizing pay equality.

As a company that’s been named as one of the best places to work, Benioff expected that the pay gap wouldn’t exist at Salesforce. He decided to execute an organization-wide audit of positions and salaries based on gender to uncover the truth. Benioff admitted that he was surprised when the audit revealed that gender-based pay disparities did, in fact, exist there.

What happened next makes this story notable: Benioff acted on the results and fixed the problem. He revealed that in one year, resolving the issue cost the company $3 million (USD). I’m assuming that when he took this action, he was considering the advice of Salesforce’s human resources executive working on the project (notably, a woman), who advised him that if the audit revealed an issue, the results couldn’t be simply read and filed away – they would need to act to correct them to keep the company’s integrity intact.

Benioff also noted that he recalled sitting in meetings with high-level folks in his organization, and noticing that the room was filled with exclusively men. He remarked that this practice had to stop, and moving forward, wanted to see women involved in every meeting, proactively giving women the opportunity to bring their perspectives, ideas and approaches to the table when it mattered.

Once his eyes were opened to issues with gender-based pay at Salesforce, Benioff has described pay equality as one of the big social issues that he’s gotten behind, and has started to spread the word. Other recent social media-based events, one of the more well-known ones being #EqualPayDay on April 10, are also helping to get the truth out and debunk the myths.

Why does spreading the word matter? In the 60 Minutes interview, Benioff said he believes that ending gender-based disparity in pay is one of the doors to gender equality, at the same level of importance as having equal opportunities and being free from harassment.

I’m inclined to agree with him.

What are your thoughts on Salesforce’s move toward implementing equal pay for equal work? Has the leadership in your workplace addressed this issue? Share in the comments.

Image credits: Pixabay.com; CBS News.

New year, new goals, new you

Love ‘em or hate ‘em, for many of us, the start of a new year is the time to take on resolutions to change ourselves for the better.

At the start of a new year, I like to reflect on my goals and check-in on where I’m at with them. A rule of thumb for me is:

“Write down two personal, two business and two health goals for the next 1, 5 and 10 years. Do this four times a year. Goal setting triggers your subconscious computer.” – Lululemon mantra

This mantra works well for me because it reiterates the importance of having different goals across the different facets of life, and over different time ranges. Writing your goals down is also very effective at helping you stick to them – even billionaire Richard Branson agrees! I also love that it acknowledges that goals can change based on the different circumstances that you face when you check-in on them, even if you haven’t achieved them yet – and that’s okay!

Although it’s January 3 and I should probably have fleshed out more of my 2018 resolutions, I’ve so far only focused on setting professional goals for the year. To keep me accountable, I’ll share them (in writing!) here. This year, I’m going to step outside of my comfort zone as a communications professional and expand my skill set in other related areas that aren’t categorically “PR”. I’ll be honing my graphic design skills and further advancing my project management knowledge.

What are your 2018 goals? Do you jot your goals down and check on them often to keep yourself on track? Share in the comments.

Image credits: Pixabay.com, Laine Jaremey.

Like motivational podcasts? Which do you recommend?

It’s safe to say that I adore to listening to podcasts. Any and all types! I usually have them on in the background while I’m at work, doing chores around the house or commuting, and have even listened to them while at the gym.

Over the past few weeks, I spent some time on the dock at the cottage (check out a photo of my view below!) and enjoyed hearing new stories and perspectives from podcasts as I relaxed in the sunshine.

While one the dock, I got hooked on the genre of motivational podcasts. They generally cover increasing your productivity, thinking differently and transforming yourself for the better, both personally and professionally. Some feature interviews with experts, business people and even celebrities who provide valuable viewpoints, information and tips in an easy-to-digest format.

My go-to shows at the moment are the Tim Ferriss Show, the Tony Robbins Podcast and the School of Greatness with Lewis Howes.

That said, it can be ear-opening to listen to episodes of new shows that I haven’t heard before. What motivational podcasts do you recommend? Please share your suggestion(s) in the comments below!

Image credits: Pixabay.com; Laine Jaremey; Apple Podcasts.

Kick-off your long weekend with some inspiring videos

The next long weekend here in Ontario is just around the corner, and I can’t wait for time outside of the city, taking in some sun, fun and relaxation. What better way to start off the long weekend with some food for thought in the form of videos?

Below are three videos that have inspired me. The folks sharing information in them are brilliant, highly-motivated and successful. Check them and let me know what you think in the comments!

Entrepreneur and author Gary Vaynerchuk talks about making the most of your talent, working hard and getting advice.

Next, life and business strategist Tony Robbins weighs-in on why and how taking 10 minutes each morning can help you prime yourself for having an optimal day.

Lastly, organizational psychologist Adam Grant shares the habits of thinkers who dream up new ideas and take action to put them into the world.

Image credit: Laine Jaremey.

Managing career challenges: Lessons from Sheryl Sandberg

I was inspired by an interview on CBC Radio’s The Current with Sheryl Sandberg, author of the bestselling book Lean In. As a seasoned strategic business person, Sandberg is well-suited to provide career advice, so I was interested to hear her professional advice.

But this interview addressed a different issue. Sandberg talked about her new book, Option B, which discusses how she dealt with the death of her husband, Dave Goldberg. She talked about how she and her children faced the loss and how she learned to turn grief into joy. She was candid and provided personal anecdotes.

I thought about how the lessons she shared can apply when facing professional challenges. The research and advice that went into her book has far-reaching applications, beyond the type of personal loss that Sandberg faced.

You might find that you’re faced with a professional “option B” if a project has failed, you’ve been laid off or lost your job, or you’re struggling to adjust to a new job. Since work is the biggest stressor for Canadians, it’s likely that any of these work-related situations were to occur, the effects would be far-reaching into one’s life.

The three take-aways that apply to these types of professional situations include:

Build your resilience – The ability to endure tough times is an attribute that can help one both professionally and personally, as with Sandberg’s experience. Sandberg describes a key step in building her resilience as when she and her children set out to play and enjoy a favourite board game, despite their feelings of grief four months after he passed away. Continuing to perform and be productive when faced with a professional challenge, no matter how small, is important for building your ability to be resilient. Making a resiliency a habit will be beneficial in case you face adversity in your career.
Your feelings are impacted by your actions – By changing your actions and your circumstances, your feelings often follow suit. For Sandberg, her feelings of grief changed over time after actively learning how to manage her grief. Facing a professional challenge may evoke feelings of anger, frustration, stress or anxiety. However, taking actions to find solutions can alleviate these feelings. Seeking advice from a mentor, dedicating your time to managing a poorly-performing project, or making (and abiding by) a job search action plan are all positive actions to take.
Rebuild your confidence – After facing a challenge, you might lose confidence in doing things that you once excelled at. For example, after returning to work after bereavement leave, Sandberg lost confidence in her work. She confided in her boss, Mark Zuckerberg (Facebook’s founder), that she felt she wasn’t performing as she once did in meetings. She reported that told her, “you said two really important things today and here’s what they were. He built me up.” This example demonstrates how small steps (such as speaking up in meetings), getting feedback, and engaging a trusted support network are important for building confidence.

Have you read Option B?

Are there any other lessons from this book that apply to a professional setting?

Image credit: cbc.ca (Matt Albiani/Penguin Random House).

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