Gender balance makes dollars and sense

Today is International Women’s Day (IWD), which celebrates the social, economic, cultural and political achievements of women. IWD marks a call-to-action for accelerating gender balance.

This year’s theme is #BalanceforBetter because:

“Balance is not a women’s issue, it’s a business issue. The race is on for the gender-balanced boardroom, a gender-balanced government, gender-balanced media coverage, a gender-balance of employees, more gender-balance in wealth, gender-balanced sports coverage. Gender balance is essential for economies and communities to thrive.”


By striking the #BalanceforBetter pose, just like the photos in this post, you can help to raise awareness of this important cause.

Striking a pose for the #BalanceforBetter campaign.

Why bother? Gender balance would make a big impact on the world’s economy. A 2019 McKinsey Global Institute report found that $12 trillion could be added to global gross domestic product (GDP) by 2025 by advancing women’s equality. The report stressed that public, private and social sectors will need to act to close gender gaps in both work and society.

But just getting a foot in the door can be a challenge. The results of a study of women in the UK revealed that 17 per cent of women believe they had a job application denied solely just because of being female. A further 18 per cent felt their applications were denied because of personal opinion.

That said, progressive companies are already taking the steps towards recognizing the contributions of women in the workplace. For example, last year, I reported on how Salesforce’s CEO assessed the salaries of the company’s female and male employees to determine if gender-based pay inequality existed, and then corrected the inequalities as required.

And there’s still more work to do to unleash the potential of gender balance.

How can you help?

Raise awareness of the need for gender balance by posting a photo of yourself striking the #BalanceforBetter pose on social media, using the #IWD2019 hashtag. Visit or follow IWD on Twitter and Instagram to learn more about building a gender-balanced world.

Another #BalanceforBetter pose.

Image credits: Laine Bodnar.

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